Toby Knox has conducted market research projects across the United States, in Canada and in Eastern Europe since forming Toby Knox & Associates, LLC in 1991. A veteran focus group moderator and in-depth qualitative interviewer, Toby also possesses many years of background in marketing communications, advertising and public relations. Beginning his career in Washington, DC in political campaign polling, strategy development and consulting, Toby transitioned from politics and now works with corporations, trade associations, government agencies and nonprofits. In addition, he serves as a qualitative research consultant and project team member with several international market research firms.
Depending on the research project methodology and objectives, TKA operates independently or works in association with long-standing, experienced partners who work under TKA’s direction and protocols.