Whether you know the specific information you need in order to select choices or make decisions or doubt if you know enough to make important far-reaching decisions, TKA can help. From the initial conversation concerning your company's or organization's current situation and what it wants to achieve in the future, TKA can guide the discussion in setting clear research objectives.
Attention to detail in every phase of a research project is a TKA hallmark. Projects are not handed off to less experienced staff members.
Not only does TKA obtain the desired information, insights and perspectives, it does it in a manner that is pleasing to the respondents. It is not unique for focus group participants to thank the moderator for inviting them to attend. Individuals involved in in-depth personal or telephone interviews become enmeshed in the subject matter and enjoy talking about the questions posed to them. Often respondents have a better image of the sponsoring client at the end of the data collection than they did prior to participating in the research. There is a positive public relations’ value for the client to conducting the research in a TKA respondent-friendly manner.
The fact that TKA has many repeat clients year-after-year is a testament to the care given to client’s projects and the successful achievement of the research objectives.