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“Toby Knox is one of the best focus group moderators I have worked with in my 20 years of experience. He conducts an in-depth investigation of the background of the project and the client's objectives, resulting in groups that are effective in eliciting actionable information. By the time he finished developing the discussion guide, I knew he understood the study objectives intimately and that we were functioning as a team. During the groups, Toby's ability to keep the discussion moving, elicit input from all participants, and probe where important is highly effective and intuitive. While being professional in his moderation he is also personable to the extent that participants in the groups complimented him as they left, desiring to stay and talk. Another valuable ability that Toby has is integrity and focus. Toby considers the suggestions and comments of clients in the backroom with respect, openness and flexibility, while remaining loyal to the objectives of the focus groups. I would highly recommend Toby Knox as a focus group moderator.” Betty Halaychik
Senior Analyst
AAA Market Research
Heathrow, FL |
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“Toby Knox has conducted my qualitative research for over a decade. He brings solid qualitative research skills, such as thoughtful and scientific moderating techniques, to each and every effort. He is meticulous yet adaptable in his planning, moderating, in-depth interviewing and analysis and reporting. Toby Knox also has a breadth and depth of experiences that allows me to plug him into a variety of research efforts. He knows healthcare, education, finance and banking, telecommunications and so much more which makes him invaluable as a moderator and analyst, but also as counsel in many efforts.”
Jim Fong
President
Diagnostics Plus
www.diagnosticsplus.com |
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“I've worked with Toby on various research projects over the years, and have always been impressed with both his work and his approach. His experience and professionalism make him a pleasure to deal with”. Craig Noble
Marketing Manager
Chittenden Corporation
Burlington, VT |
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“I’ve had the distinct privilege to use the marketing and marketing research services of Toby Knox & Associates since the 1980s. Toby has aided Cabot in every step of our brand development since my involvement with the company in 1988. He has worked closely with our marketing group on many qualitative and quantitative research projects. Among several, those most significant to our marketing plans include Cabot packaging design, media message development, customer satisfaction, and the identification of programs in local communities that will lead to greater brand awareness as Cabot continues to roll-out its Vermont Cheddar cheese and other dairy products nationwide. Toby has lent his considerable expertise to ensuring that we get meaningful information from our research at a reasonable price.” Roberta MacDonald
Senior Vice President, Marketing
Cabot Creamery
Montpelier, VT |
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“Toby is a consummate professional who was never satisfied to just create a run-of-the-mill discussion guide. He took the time to learn our issues so he could understand very fine nuances. This, combined with his desire to seek truth – not just what clients want to hear – resulted in years of fantastic, insightful research that helped shape our strategic path forward and even win us awards for our messaging. I would work with Toby again in a heartbeat, and recommend him to anyone who needs an experienced, careful, and thoughtful researcher.” Michael Klein
Director of Communications & Media Relations
American Forest & Paper Association, (1999-2006)
Washington, DC |
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